About Bing Analytics UET:

Universal Event Tracking (UET) is a powerful analytics solution that allows you to track conversion goals and other metrics (eg. revenue) that is important to your business. By placing one tag, or tracking code, across your site you can get a better understanding of what happens after an user clicks on your ads. The single tag can also be assigned to multiple goals so you don’t have to create or implement any new tags




This section describes how to install the plugin and get it working.
1. Download bing-analytics zip file.
2. Delete any existing gapp or bing-analytics folder from the /wp-content/plugins/ directory
3. Upload bing-analytics folder to the /wp-content/plugins/ directory
4. Activate the plugin through the ‘Plugins’ menu in WordPress
5. Go to the right site menu and easily insert tag id on your site.


This WordPress plugin is developed to simplify the implementation of Bing Ads Universal Event Tracking feature. The user simply installs the plugin, adds the Tag ID from their Bing Ads account after deciding to implement the tag on all or a particular page.

Additionally, if the user would like to track an event or variable revenue, they need to copy the code from the MSDN page, Add the function and the plugin will insert this in the Body of the web page(s).

Future Release:

Based on the feedback and donations received, EUITSols may decide to optimize the implementation even further by encapsulating the Code snippet. Please ‘Donate Now’ if you are satisfied with this plugin.


1. This plugin is free to download from www.wordpress.org/plugins If you are satisfied with the plugin, feel free to leave a donation by paypal which will help to fund for the development of the next stages of this tool.

2. Support is provided by completing the form below. We will get back to you within 24 hours.

3. This plugin is not developed by Microsoft nor is it being promoted by Microsoft. It is a tool developed to make UET implementation a simplified process for people who are not coders.

Please Donate to Support Our Development:

Feedback form for Bing Analytics UET:

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